Many new and upcoming artists struggle to get their music heard by a large number of people. Playlist Booker understands this pain point, and capitalizes on it in this simple Ad.
Since there are so many streaming platform options, the audience may not be fully convinced by speculated figures of how many listeners they could be reaching. This is why the brand used testimonials by prominent rappers and influencers in the industry as the extra push needed to convince the audience.
Now, most of the doubts are erased and they feel more comfortable clicking. Consumers are only getting smarter with how they spend their money, so taking the initiative to convince them, as shown in this Ad, is the way to get those sales.