Our client’s brand exploded by 5x in 6 months - even with a bump along the way!
Month 1 - 3 (Gradual scale)
In this first phase, we implemented winning creatives and tested dynamic ads (like crazy!).
We drastically improved their retargeting funnel by using catalog sales campaigns and carousels.
One aspect to never overlook is the power of influential creatives. They should be eye-catching, target the audience's pain points, and differentiate the brand from the competition.
We began managing their Google ads and doubled their ad spend while maintaining 3x ROAS.
We also started conversion rate optimization and broad audience testing for targeted campaigns.
Broad audience testing showcases the ads to as many people as possible. Reviewing the audience insights makes it possible to see what type of people reacted to the ads most - providing the perfect target audience for the next campaign!
The brand also released new products that increased the customer average order value. Plus, we steadily scaled their monthly revenue from 65k to 123k!
Month 4 (Speed bump)
The start of phase 2 was anything but smooth sailing. We encountered a major Facebook pixel issue where campaigns were overreporting, learning incorrect data and sending the wrong traffic to their website (a nightmare!).
Subsequently, we were forced to downscale and drop budget for two weeks.
This was not ideal. However, without accurate data, the marketing efforts would not only be a waste, they could be detrimental.
Dan Zarrella summed it up perfectly by saying, “Marketing without data is like driving with your eyes closed.”
At this point, we decided it was a prime opportunity to set up the OptimizeX tracking system. We re-launched all campaigns and allowed two weeks for the new system to learn and start performing again.
During this challenging time, we focused on creating content showcasing what made their product unmatched in the industry.
We focused on promoting their technology’s USPs (unique selling points). USP is the essence of what makes a product better than its competitors. Advertising the USP clearly and quickly is one of the keys to turning a visitor into a customer.
Promoting specific angles made their audience feel they couldn’t live without their product.
We even found new winning creatives, such as a Reddit-style post, during our testing.
During this time, we also concentrated on scaling Google Ads - which was a huge success! We sent more data to Google by connecting to the Google Search Console, which allowed us to optimize their campaigns at lightning speed.
Although we only had a short period of accurate data this month, we still managed to close with 122K in revenue.
Month 5 - 6 (Scaling HARD)
Now that everything was running full steam ahead, in phase 3, we successfully increased their ad spend each week - doubling in only three weeks!
By restructuring their Google Ads account, we were able to begin experimenting with prospecting keywords, enabling them to scale even faster.
This was perfect timing leading into the week of Black Friday. We created UGC content and carousel ads that did incredibly well in the retargeting funnel and pushed out a very enticing Black Friday offer.
UGC (user-generated content) creates greater trust between the brand and the customer. It is authentic and user-centric content created to provide an honest representation of the customer experience. In short, customers trust other customers.
Additionally, carousel posts are fantastic for showcasing different products, highlighting videos and increasing traffic. Each post can include up to 10 images and videos that users can swipe through.
Combining UGC and carousels with an irresistible Black Friday offer created a strong launching pad for the New Year - and completed month six with a bang!